Brooklyn Navy Yard played a foundational role in the development of Pull City. Working from Newlab, Pull City used the Yard as an early real-world environment to explore how place-based technology could better support business discovery, local supply chain visibility, and community intelligence.
Home to hundreds of companies across manufacturing, design, food, fabrication, and innovation, the Yard provided a uniquely complex ecosystem for testing ideas that would later shape the Pull City platform.
Through early pilot work, Yard Labs, Series-Y, and direct engagement with businesses across the Yard, Pull City refined systems for searchable business directories, operational data organization, mobile discovery, and community-driven information management.
This work helped validate a core belief behind Pull City: places function better when their own knowledge is organized, accessible, and actively used.
Brooklyn Navy Yard was more than an early testing environment — it was where the Pull City concept matured through hands-on work inside one of New York City’s most dynamic business communities. Many of the ideas first developed there now power Pull City deployments for districts, neighborhoods, and destinations today.
November 21, 2023
