Brooklyn Navy Yard

The Brooklyn Navy Yard

BNY is a NYC economic development asset_

Brooklyn Navy Yard helped shape Pull City’s model for place-based technology, business discovery, and community intelligence.

Brooklyn Navy Yard played a foundational role in the development of Pull City. Working from Newlab, Pull City used the Yard as an early real-world environment to explore how place-based technology could better support business discovery, local supply chain visibility, and community intelligence.

Home to hundreds of companies across manufacturing, design, food, fabrication, and innovation, the Yard provided a uniquely complex ecosystem for testing ideas that would later shape the Pull City platform.
Through early pilot work, Yard Labs, Series-Y, and direct engagement with businesses across the Yard, Pull City refined systems for searchable business directories, operational data organization, mobile discovery, and community-driven information management.

: Brooklyn Navy Yard provided an early real-world environment for testing how Pull City could connect local businesses, makers, and shared resources.

: Pull City worked directly with Yard companies to understand business needs, workflows, and opportunities for better local discovery.

: The Series-Y program helped Pull City explore local supply chain connections between fabricators, designers, and businesses across the Yard.

: Hands-on engagement with Yard tenants helped Pull City refine its approach to organizing business data and operational knowledge.

: Brooklyn Navy Yard’s manufacturing ecosystem offered a rich setting for exploring searchable inventories and local production capabilities.

: Community events and business gatherings helped Pull City understand how place-based technology could support stronger local networks.

: The Yard’s unique mix of history, industry, and innovation shaped Pull City’s view of places as dynamic business ecosystems.

: Tours and collaborative programs across the Yard helped Pull City test tools for discovery, participation, and local business visibility.

This work helped validate a core belief behind Pull City: places function better when their own knowledge is organized, accessible, and actively used.

Brooklyn Navy Yard was more than an early testing environment — it was where the Pull City concept matured through hands-on work inside one of New York City’s most dynamic business communities. Many of the ideas first developed there now power Pull City deployments for districts, neighborhoods, and destinations today.

Client

Brooklyn Navy Yard Corporation + City of New York

Date

November 21, 2023

PULL CITY